Wednesday, August 15, 2012

The Cute, Sexy, Free Minded RaneeC

Hey all, it's story time!

So remember that panda I posted a picture of earlier this week? Well here's a more recent picture:


       Now, I'm going to start with the back story. A few years back my dear friend, Ranee, went to Ocean Park and declared that she was going to have a summer internship there to observe the pandas and throw them a birthday party. She didn't submit an application, wait for approval, or interview with the park. She simply decided she wanted to do it, and then did it. (http://www2.oceanpark.com.hk/opahk/eng/animal_of_the_month_YingYing.asp).

       Since then, Ocean Park has continued to host birthday parties for the pandas in August. The past few years it has been sponsored by Haagen Daz.

Pretty cool, huh?

       Well, that kind of initiative is just what Ranee is all about, and that is why she founded RaneeC (http://www.raneec.com/), a small company that sells tights. I walked into her room at Babson one day and found her with tights all around. She declared to me that she was starting her own company and selling the tights. At the time there were just a few patterns to choose from and she had one of our other friends model for pictures to use on the website.
       But more than selling tights, RaneeC is about the woman in the tights. The mission at the company is to get women to (and I quote from the website here) "be cute, sexy and free minded, as we think all women ought to be, inside and out. Dress to express, not to impress." The pictures we have show off just that: women expressing their own self. Whenever we talk about the company her main focus is on how to make the company align more with the mission. From the beginning she has made a point of developing a relationship with every single one of the costumers.
(check out http://www.raneec.com/ or https://www.facebook.com/RaneeCFanPage to see the pictures).

       I stepped in to help her about a yearlater, and we then worked on making it the vision Ranee had in mind. I don't know many people who have the drive and initiative to throw birthday parties for pandas, start their own companies, all before the age of 20. But that's just the type of person Ranee is.                                (Note: pictured are two of my closest friends. Ranee on the left and Parvati on the right)

So that is the story of the wonderful RaneeC (my friend and the company).

(If you want to know more leave me a message below or send RaneeC a message on Facebook. You can also follow us on twitter @Ranee_C)
 

No comments:

Post a Comment